The Business of Fashion - As trends become more fragmented and fast-moving than ever before, what's driving Gucci's powerful merchandising strategy? BoF examines the business case for the luxury house's wide-ranging collections
![Big luxury labels like Gucci, Prada, and Louis Vuitton aren't in the business of selling clothes — Quartz Big luxury labels like Gucci, Prada, and Louis Vuitton aren't in the business of selling clothes — Quartz](https://cms.qz.com/wp-content/uploads/2017/06/rtx36k4c-e1496337834143.jpg?quality=75&strip=all&w=410&h=232)
Big luxury labels like Gucci, Prada, and Louis Vuitton aren't in the business of selling clothes — Quartz
![The Business of Fashion on Twitter: "Stay tuned: The @gucci fashion show is about to begin. Like BoF's Facebook page to receive a notification when we go live. https://t.co/uHgjv3I4h7 #PFW #BoFW https://t.co/oELp9DnfTD" / The Business of Fashion on Twitter: "Stay tuned: The @gucci fashion show is about to begin. Like BoF's Facebook page to receive a notification when we go live. https://t.co/uHgjv3I4h7 #PFW #BoFW https://t.co/oELp9DnfTD" /](https://pbs.twimg.com/media/Dn4E4nDXcAAybwJ.jpg)
The Business of Fashion on Twitter: "Stay tuned: The @gucci fashion show is about to begin. Like BoF's Facebook page to receive a notification when we go live. https://t.co/uHgjv3I4h7 #PFW #BoFW https://t.co/oELp9DnfTD" /
![Must Read: Gucci Says Goodbye to Fashion Week, The Tech Behind Social-Distance Shopping - Fashionista Must Read: Gucci Says Goodbye to Fashion Week, The Tech Behind Social-Distance Shopping - Fashionista](https://fashionista.com/.image/ar_16:9%2Cc_fill%2Ccs_srgb%2Cq_auto:good%2Cw_1200/MTcyODI0MDAzODgxMjE1Nzkx/gucci-seasonless.png)